Let’s be clear about this… without creativity, there is no innovation.
And without innovation, soon enough, there would be no business.
So as we launch this new initiative Skillful Collaboration, we’ve also created a brand new logo.
This wasn’t an easy task. Skillful Collaboration didn’t just appear out of nowhere. It grew out of the work we do at ici2learn. And it doesn’t replace that work — it aligns with it and strengthens it.
Here’s the alignment:
- At ici2learn we provide customized coaching, facilitation and training services. Our purpose is to support leaders and teams in learning to truly connect, to work together, and to drive lasting success.
- At Skillful Collaboration we provide more off-the-shelf offers — team-focused assessments, debrief sessions and Masterclasses. Our mission: helping teams everywhere build the human skills of collaboration.
So how did we and our fabulous design team at Studio Tired try to “show” this alignment in our logo?
- We brought together 4 ici2learn logos in the 4 colours of our branding — showing our focus on teams and on diversity.
- We added 4 little curves in those colours — bringing a sense of togetherness.
- And for a bit of fun, we added a speech bubble — because collaboration always starts with talking together.
The process itself was a collaboration. Sometimes we went in circles. Sometimes we weren’t sure which direction to take. And although we’ve explained the logic above, in reality there was also quite a lot of intuition in the choice.
It was a beautiful and skillful collaboration in our team.
And now we’re ready to share it with the world.
